Can we do it?

This article discusses the support for the new fuel efficiency standards. They briefly state that it will create new jobs and  help automakers create a profit  After reading the article do you believe it is feasible to reach this goal, or will the increase in car prices cause consumers to avoid buying these vehicles?

http://www.nytimes.com/2012/01/18/business/energy-environment/new-fuel-economy-rules-win-broad-support.html

 

Nicole Braverman

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5 Responses to “Can we do it?”

  1. This article is successful at communicating the positive and negative ramifications of the new gas economy rules, but to answer the question of whether or not consumers will be willing to buy more expensive cars, I do not believe this will carry the same success. The article addresses that the administration believes vehicle prices will increase about $2,000, but Mr. Chalmers, a Ford dealer, says that the government greatly underestimated the increase, stating that the actual increase could be up to $5,000. There are several issues with this type of increase in vehicle cost. First of all, if older cars without the new regulations are still on the market than consumers on a budget will most likely gravitate to them because they are cheaper. Secondly, most people will be less concerned with the savings these new cars will get them over the long run, and more concerned with the price tag up front. I think that this will deter many consumers from buying new regulations cars. The government has to consider that many people will not be able to afford what is on the market, which will back fire the entire plan for new fuel economy rules.

    Word count: 197

    Emily Wilhelm

  2. I think the main issue with the car fuel standards debate is not whether or not engineers/scientists can achieve better fuel standards, but whether or not consumers are ready to get on board with them. As the piece said, the price of the newer cars are going to be about $2000 more than before, which in a tough economy is going to scare a lot of people. When consumers are living paycheck to paycheck, it is hard for them to see the eventual payoff that may be 6+ years down the road. I think that ONLY when consumers are financially secure enough to A). buy new cars and B). buy more expensive models, then we will see more fuel efficient cars on the road.

    Lauren Blanchard
    124words

  3. As the previous posts say, it’s clear that fuel economic cars are a win-win in the big picture. The problem is the initial price tag. An analogy for this situation is when shopping at Meijer to replace a lightbulb, when you have to decide between a generic 40 watt, 60 cent lightbulb or a $10 LED bulb. As a poor college student, I without hesitation picked the 60 cent bulb, but I do take note that the $10 is a growing trend that businesses and some family homes use, it’s ultimately more cost efficient, and the light is better quality. In the future, I plan on switching to the eco-friendly bulb.

    Even though fuel economic cars may not be popular at first, it starts with a few people to buy it and then it becomes a growing trend. As time goes on, the fuel economic cars will become cheaper and more appealing to the general public. As prices become more and more comparable between the old and new car, people will almost always choose the most fuel efficient.

    Jonelle Doctor
    178 words

  4. I think the article does a poor job of really showing the full extend of the negative side to the new regulations. The article only includes quotes from the opposition without explanation or clarification.

  5. It is a shame that the auto industry has put such a high price tag on these fuel efficient cars. As said before, these cars could do a great deal of good for the country, as far as the economy and environment go.
    I think it was interesting that the National Automobile Dealers Association does not agree with the idea of setting requirements that are for 10 years from now. Consumer behavior is so crucial to any business and if the auto industry is jumping the gun on setting their standards, it may not be beneficial for them in the future (similar to the quote by Don Chalmers).
    It is great that members are on board with the changes, but it may not be the right time for them to happen.

    -Joanie

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