Here is an article from NASA on the this year’s ice melt in the Arctic and how that rate compares to recent history. I feel that the intro paragraph has no real “hook” to the article; the author just dives into the facts and doesn’t look back. However, the target audience is probably for individuals that are already interested in this subject and a catchy intro isn’t needed. A plethora of facts and quotes are given, providing credibility to all statements and comparisons made. I’m curious, does everyone think the short video at the beginning of the article provided a meaningful addition to the article? Perhaps it could have even been longer and showed a comparison between other years? I thought it was odd that the second to last paragraph switched gears to the growth in Antarctic sea ice. While the comparison was interesting, it seemed out of place, it left me with questions about the differences in Arctic and Antarctic ice without much explanation as the article wrapped up its very Arctic centered message.