Health Radar

HealthRadarGonorrea (1) HealthRadarInitial (1)

“Team Health Radar” Proposal

Adam Eickmeyer, Becky Mueller, and Phoebe Barghouty

Product Name:

Health Radar App- Who is sick in your city?

Requested amount of funding: $50,000

How long to complete project:

6-8 months for development with constant updating afterwards dependent on growth and participating counties.

Project Description:

  • Who – While this app will be useful to anyone who wants real time information about diseases in their area, it would be particularly useful for individuals who are living in high risk areas such as schools districts, college campuses, and highly populated cities. This app will also be useful for people traveling or moving to new areas so they can evaluate which diseases are most prevalent there and can take precautionary measures.
  • What – the app and corresponding website will take information (type of sickness, age of affected person, location) and compile it into an interactive map. The map will show trends in disease and information will be filterable by age, type of sickness and place of sickness. The app will save information from year to year and make it accessible to users interested in revealing trends using any criteria. Since we will not initially be able to provide earlier years’ information, we will link the users to the Center for Disease Control’s findings of disease from previous years. The app will also send out a notification when a disease has a high prevalence in your geographic area or if there is an epidemic in a certain age group (such as meningitis in college students). GPS linking can be used on smartphones to find what diseases are prevalent nearest the user.
  • Likely diseases that we would track include:

○     Common Cold

○     Bronchitis

○     Influenza

■     H1N1

■     Avian Flu

○     Meningitis

○     Mononucleosis

○     Pink Eye

○     Rotavirus

○     Strep Throat

○     Whooping Cough

  • When – Once a day, a companion computer program provided by the developers at no cost to the health care centers will send how many diagnoses of reported cases of common, communicable illnesses they received that day. The app will compile the information and relay it to users in real time so that they can access updated information about any city, disease, or age group whenever they need to know.
  • Why – Our app will make planning disease prevention much easier. From little kids off on their way to school, to knowing whether or not to get a flu shot, to deciding whether or not to travel to a different city, the app will help consumers potentially lower their risk of getting sick.
  • How – The app will have both a search feature and map feature. Diseases will link to WebMD so consumers can get more information on prevention, symptoms, and treatments of the disease. The home screen on both the website and the app will feature a map of the United States depicting hotspots for certain diseases on that day. Users can click on their state and county to find a more detailed map with localized information for reported diseases in their area. Users can also filter information by type of disease, age group and disease, accompanied with appropriate links for more information on the outbreak.

Note: Some might argue that this app is a violation of patient’s privacy, but since we will not access or publish private information about the patient, only age group and location of hospital, we are not violating any HIPAA laws regarding patient rights. Information provided would be strictly statistical and limited to reported cases and age groups.

Potential Users

Top potential users for this product would be parents, doctors, students, and travelers. doctors, students and travelers are at the high risk for catching common illnesses because they live or work in areas where diseases spread quickly. Interviews with individuals like these revealed the need and desire for up-to-date information regarding contagious illnesses on a local level. Interview subjects were asked how useful they thought it would be to have convenient access to statistics regarding common disease outbreaks in their areas.

Parent of a Child: Tracy Mangold, a 40 year old mother of a 5 year old girl inkytwig@facebook.com:  “I do think that would be helpful/useful as a mom. Especially if a mom is working outside the home and not able to keep up on what’s going on. It would be also useful cumulatively in terms of looking back and assessing – over the course of the school year – the peak times for sicknesses and knowing perhaps what to prepare for – if possible – for the next school year.”

Traveler: Amani Elbarghouti, 39 year old Financial Analyst who travels twice a month for work. ammanni@hotmail.com: “I spend a great deal of time in airports and traveling, so knowing if a cold was going around during one of my trips would make me more inclined to be extra careful. I simply cannot afford to get sick and the first step is precaution.”

Potential Market

The potential market for this product is extensive. Our product is perfect for many different types of consumer. First, travelers can see what diseases/infections are prevalent in an area that they plan on visiting, and plan accordingly. Two billion trips were taken in 2011 according to ustravel.org, so this group would benefit highly from our product. Worried parents can use this app to see what conditions are going around in their child’s age range, and thus prepare them to prevent the disease. The data found in our app could also be used by local governments and health organizations to track epidemics in a certain area or age range of those affected. Students living at colleges where sicknesses travel quickly are also a key market not only because of their high risk status, but because of their frequent use of mobile technology.

Competitors

We do not see any competitors in the free market. A non-profit competitor could be the Centers for Disease Control because they release data on disease prevalence and incidence. We outcompete them because we provide new data daily, whereas the CDC only periodically releases large volumes of data. This idea is new because it provides real-time information that can keep the public informed on what diseases are most likely to affect them. The app will also allow users to track past diseases and see if there are trends when specific diseases seem to be most prevalent. This way, the public can prepare themselves for these times.

Though there are no direct competitors for this app, the closest competitor would be the WebMD app. This free mobile application allows users to check their symptoms, look up prescriptions, find information on healthy living, and features tips on disease prevention. However, the only correlation between this app and our proposed app is that they are both mobile health apps aimed at sharing information and aiding in disease prevention. The WebMD app does not feature localized statistics, trend analyses or real time updates, and is not a consumer-generated content based application.

Long Term Financial Viability

 

We plan on making this a free app to consumers, but selling pop-up and banner advertising space within the app. We will potentially sell advertisement space to participating health care centers and insurance companies, as they could both prosper from the publicity gained from the app. This is a common strategy for many apps today to gain revenue.  We will also market a premium edition of the app, which is pop-up ad-free and comes with a one-time cost of $0.99. This marketing strategy is commonly used for iPhone and Android apps, and we believe that people will upgrade at the small one-time cost.

Developer Qualifications

We are the right people to do this job because we identified a void in the market that everyone is concerned about. As college students, we are invested in staying healthy to be able to go to school and one day, we will have families and will worry about keeping them safe. We also have the added benefit of being from a generation in which information is always readily available to us via phone or computer. By incorporating the need for health information and the need to have it readily available, we are the perfect people to develop this project.

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One Response to “Health Radar”

  1. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

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