Maybe news of the future is meant to be stumbled upon. Maybe journalists of the future will have to work a little harder–no, scratch that. Maybe journalists of the future will have to work a little differently. The Atlantic‘s article titled
dissects the idea behind and the inner-workings of Upworthy, a news site whose motto is “Things that matter. Pass ’em on.”
Upworthy works on social media networks and, according to The Atlantic’s article, “has mastered the viral arts with a unique blend of A/B technology and lily-white earnestness.” Apparently, it tests multiple headlines on a test audience for each of its short stories, choses the most popular one, and then
“blasts it out on social media,”
relying on the social media-user to then do the rest of the work, to be part of the news-sharing process.
Apparently, again, according to The Atlantic‘s article, Upworthy
“surpassed 50 million unique visitors”
in October, a number which rivals Time.com and FoxNews.
How does it get its money? Well, its endorsed and paid by the Gates Foundation with the deal made that it popularize “stuff that matters” like the, according to the article, under-covered issues like the health and poverty of the lower third of the world’s people.
Read The Atlantic‘s article. What do you think about the way The Atlantic article’s journalist seems to emulate the style of Upworthy? Read about the Upworthy catchy titles that draw social media users to click. See this example of an Upworthy article
What do you think of the endorsement by the Gate’s Foundation? What do you think of the social media-user’s role in news of this site’s? Does it come off as a reliable source–what role do the website’s jokes play? Could this be a sort of model for the way of future news?