The article published by the NY Post centers around the lack of sensitivity of ad posting by Google. In a recent event, Havas, a global advertisement company, filed complaints on Google allowing Havas’ clients’ ads to appear on videos consist two men carrying an ISIS flag. Besides Havas, AT&T, Johnson & Johnson, Starbucks, JP Morgan, etc.. are sufferers of this issue as well, prompting them to ” pull their ads from Google’s platforms [YouTube] in the US.”
The article then goes on about the prominent role that Google has on launching advertisements for companies, stating that Google “controls 41 percent of the $83 billion US digital ad market” whereas Facebook has 14.7%. It is interesting how the article compares the proportion that Google and Facebook have in digital advertising. In your opinion, given Google’s recent failure to satisfy its commercial clients’ interest, will this be an advantage for Facebook to thrive on in a popularity contest against Google? Furthermore, will this incident on Google incentivize the tech industries to hire more data scientist in order to control which ads show up on what streaming videos and websites?
Some might argue YouTube and other search engines are just platforms for all forms of information to be presented and that it is up to the users to make their own judgments about the materials found since the Internet embraces freedom of speech and information, what is your thought on this rhetoric?
The article stands out in that it provides details about immediate Google’s response toward this incident. What else about this article would you like to see more of? Should the statistics about Google’s role on digital advertising be pushed more toward the beginning on the article?